There are many great stories of brands that evolve over time. Sometimes there is a revolution that takes a brand to the next level, sometimes it’s just persistence. Often it’s a combination of both. Not to keep banging on about names (see my first Blog post that mentions the never-to-be-famous Brazilian death metal band, Blazing Dog!) but they can be critical to the success of a business. There’s one particular example I often refer to. Mainly because it’s a great [...]