4 05, 2015

Fight or flight … dealing with competition

2017-03-24T03:41:40+00:00 May 4th, 2015|Categories: Business Identity|0 Comments

While I’ve never really warmed to boxing as a sport, the celebrity that surrounds it has always interested me. The contest between Flashy Floyd and Modest Manny over the weekend captured my attention. Pitched as the “Fight of the Century” I’m not sure it was one for the ages but it was certainly interesting watching Mayweather plug his new brand (TMT – The Money Team) and other sub-brands like 47-0 (his win-loss record) at every opportunity. He seems to focus a [...]