3 07, 2015

Why small business is saying ‘meh’ to Facebook, Twitter

2017-03-24T03:44:56+00:00 July 3rd, 2015|Categories: Business Strategy|0 Comments

Two recent announcements (by the Australian Bureau of Statistics and Sensis no less!) deliver some very interesting insights into the penetration of social media across the Australian business landscape. According to the Business Use of Information Technology Report  (ABS June 2015) 30.8% of all businesses in Australia had some form of social media presence up from 26.1% over the previous survey in 2013. These stats are generated from a sample of 7000 businesses from sole traders to multi-nationals who were [...]