19 11, 2015

Under promise, under deliver – the perfectly pathetic loyalty program

2017-03-24T03:58:55+00:00 November 19th, 2015|Categories: Customer Experience|0 Comments

Here’s a joke my 12 year old son told me yesterday. Q. What do you get when Woolworths burns down? A. Hot coals! I’m not sure he completely understands the subtext of the punch line but it’s very clever. And sadly there’s an element of truth to it. It’s fair to say I’m a Woolies person. Further, I’ve been a ‘Woolworths Rewards’ loyalty card devotee since day dot. My desire to accumulate points is not obsessive however, I’ve been known [...]