8 04, 2017

Outsourcing gone wild – how a Chugger chat got me thinking about corporate reputation

2018-03-29T23:56:38+00:00 April 8th, 2017|Categories: Business Strategy, Customer Experience, Effective Communications|0 Comments

A few weeks before Christmas I was approached by a ‘chugger’ (charity mugger) out the front of my local IGA supermarket. I wish I could lay claim to that term but it’s been widely used for several years now. He was a friendly young bloke determined to sell me a booklet of vouchers for which “all proceeds would benefit the Alannah & Madeline Foundation”. It’s a charity that I know a little bit about and I was in a festive [...]