Blog 2017-05-16T05:37:47+00:00

Blog

When consistently different can also be consistently brilliant

It’s beyond me how the Dave Mathews Band never really rose to any great heights in Australia. We don’t miss much but we missed that. In the USA they’re a household name and it’s difficult to meet anyone who has never listened to a DMB song or attended one of [...]

February 7th, 2018|0 Comments

Your website sucks pretty badly. Here’s why.

Last Thursday it was 42 degrees, the air conditioner was struggling, a major deadline was looming, the Poms were 4/300 and looking to threaten the Aussie dominance of the Ashes and there was a blowfly on a kamikaze mission that had somehow found its way into the office and was [...]

December 19th, 2017|0 Comments

Hey IKEA, use this for coaching, verification & training purposes

Business is good and I’ve just moved into new premises (thanks, they’re great, you should come and visit when you are next in the Hunter) which meant sourcing a fair whack of new furniture. IKEA seemed a good option. It’s practical and affordable and I’ve always liked the Scandi look [...]

December 6th, 2017|0 Comments

Fake it until you make it? Why phoney profiles are bad karma and bad business.

I love an election. I’ve always enjoyed the thrust and parry of politics and, as someone who advises others about effective marketing and communication, I think there’s a lot to be learnt from well-run election campaigns which are all about creating impact and achieving cut-through. There is a simple joy to [...]

November 1st, 2017|0 Comments

McDonald’s promo proves a winning formula is ageless

Over the last few years as advancements in technology approach breakneck speed and the ‘internet of things’ has started to influence pretty much every aspect of our lives, the broader trend in business has also been to focus on speed and efficiency. Entrepreneurs across the globe are running faster than [...]

October 5th, 2017|0 Comments

Clever consolidation or brand masturbation? Austereo fails with Triple M re-badge.

I was raised in Griffith where, before you ask, marijuana doesn’t grow on the side of the road and the only organised crime I ever saw was the year the North Sydney Bears came to town for a pre-season game and got rolled by a Group 20 invitational team. Built [...]

May 2nd, 2017|1 Comment