5 10, 2017

McDonald’s promo proves a winning formula is ageless

2018-03-29T23:55:59+00:00 October 5th, 2017|Categories: Business Identity, Business Strategy|0 Comments

Over the last few years as advancements in technology approach breakneck speed and the ‘internet of things’ has started to influence pretty much every aspect of our lives, the broader trend in business has also been to focus on speed and efficiency. Entrepreneurs across the globe are running faster than ever before. They're frantically trying to build the next unicorn, mine data, growth hack, gamify, hustle ... And in the retail space specifically, the panic about overseas raiders borders on [...]

19 04, 2016

I’ve tasted the only secret sauce ever made and it was amazing!

2017-03-24T04:16:17+00:00 April 19th, 2016|Categories: Business Identity|0 Comments

I grew up in a town with a large population of first and second generation Australians. Most had emigrated from Italy after WWII. I had many mates with Nonna’s and Mums who were invariably great cooks and I was fortunate to experience truly authentic provincial Italian cooking on a regular basis. The grandmother of one friend once served as the cook for a wealthy Venetian family. She’d received excellent training and had learned a number of secret recipes which had [...]

19 03, 2016

The day Vance Joy stopped following the bouncing ball

2017-03-24T04:04:58+00:00 March 19th, 2016|Categories: Business Identity|0 Comments

Daniel Harford hosts the drive program on Melbourne’s 24-hour sports radio station, SEN 1116. Across nine seasons commencing in 1995 he played 162 games of AFL football for Hawthorn and Carlton and had a reputation for being fiercely competitive on the field and always up for a lark off it. After his playing days he transitioned to the role of successful coach, firstly at Balwyn in the Eastern Football League and, from 2012 to the present day, at St Kevin’s [...]

4 05, 2015

Fight or flight … dealing with competition

2017-03-24T03:41:40+00:00 May 4th, 2015|Categories: Business Identity|0 Comments

While I’ve never really warmed to boxing as a sport, the celebrity that surrounds it has always interested me. The contest between Flashy Floyd and Modest Manny over the weekend captured my attention. Pitched as the “Fight of the Century” I’m not sure it was one for the ages but it was certainly interesting watching Mayweather plug his new brand (TMT – The Money Team) and other sub-brands like 47-0 (his win-loss record) at every opportunity. He seems to focus a [...]

2 04, 2015

Finding a niche

2017-03-24T03:36:10+00:00 April 2nd, 2015|Categories: Business Identity|0 Comments

There are many great stories of brands that evolve over time. Sometimes there is a revolution that takes a brand to the next level, sometimes it’s just persistence. Often it’s a combination of both. Not to keep banging on about names (see my first Blog post that mentions the never-to-be-famous Brazilian death metal band, Blazing Dog!) but they can be critical to the success of a business. There’s one particular example I often refer to. Mainly because it’s a great [...]