I love an election. I’ve always enjoyed the thrust and parry of politics and, as someone who advises others about effective marketing and communication, I think there’s a lot to be learnt from well-run election campaigns which are all about creating impact and achieving cut-through. There is a simple joy to be found in a sharp campaign slogan, a well styled candidate photograph or a well-designed election banner. The most exciting aspect the recent local government elections in our neck of [...]