30 01, 2017

Measure twice, cut once … asking the right questions can save a lot of drama

2017-03-24T04:26:51+00:00 January 30th, 2017|Categories: Business Strategy|0 Comments

In March 2001 when Amazon was still a pup and people were still buying books the old-fashioned way, I joined Angus & Robertson as National Marketing Manager. It was Australia’s oldest bookseller – a brand that was almost 120 years old which returned a healthy annual profit to its owners and boasted an extremely loyal customer base. I had my first job interview in the newly opened in-store café at the Westfield Burwood store. The MD was extremely excited about the [...]