Blog 2017-05-16T05:37:47+00:00


Outsourcing gone wild – how a Chugger chat got me thinking about corporate reputation

A few weeks before Christmas I was approached by a ‘chugger’ (charity mugger) out the front of my local IGA supermarket. I wish I could lay claim to that term but it’s been widely used for several years now. He was a friendly young bloke determined to sell me a [...]

April 8th, 2017|0 Comments

Columbus discovers social media, says Twitter tastes like chicken!

I have an admission to make. And for someone who plies their trade in marketing and communications, it could be considered a biggie … I’ve never sent a tweet, I don’t have a Twitter account and the last time I logged onto their website was 2009 around the time Ashton [...]

March 7th, 2017|0 Comments

Measure twice, cut once … asking the right questions can save a lot of drama

In March 2001 when Amazon was still a pup and people were still buying books the old-fashioned way, I joined Angus & Robertson as National Marketing Manager. It was Australia’s oldest bookseller – a brand that was almost 120 years old which returned a healthy annual profit to its owners and [...]

January 30th, 2017|0 Comments

Trump win proves bold marketing can turn a frog (toad) into a prince (POTUS)

While the champagne socialists of the western world all threw their hands in the air on Wednesday (and not in a “get your hands in the air like you just don’t care” with a disco whistle added in for good measure kinda way) I was trying to work out how [...]

November 11th, 2016|0 Comments

I’ve tasted the only secret sauce ever made and it was amazing!

I grew up in a town with a large population of first and second generation Australians. Most had emigrated from Italy after WWII. I had many mates with Nonna’s and Mums who were invariably great cooks and I was fortunate to experience truly authentic provincial Italian cooking on a regular [...]

April 19th, 2016|0 Comments