7 02, 2018

When consistently different can also be consistently brilliant

2018-03-30T00:25:38+00:00 February 7th, 2018|Categories: Business Strategy|Tags: , , |0 Comments

It’s beyond me how the Dave Mathews Band never really rose to any great heights in Australia. We don’t miss much but we missed that. In the USA they’re a household name and it’s difficult to meet anyone who has never listened to a DMB song or attended one of their legendary concerts. They have sold close to 35 million records and six of their albums have debuted at number one on the US Billboard chart - a feat only [...]

1 11, 2017

Fake it until you make it? Why phoney profiles are bad karma and bad business.

2017-11-01T21:44:11+00:00 November 1st, 2017|Categories: Business Strategy, Effective Communications, Social Media|Tags: , |0 Comments

I love an election. I’ve always enjoyed the thrust and parry of politics and, as someone who advises others about effective marketing and communication, I think there’s a lot to be learnt from well-run election campaigns which are all about creating impact and achieving cut-through. There is a simple joy to be found in a sharp campaign slogan, a well styled candidate photograph or a well-designed election banner. The most exciting aspect the recent local government elections in our neck of [...]

5 10, 2017

McDonald’s promo proves a winning formula is ageless

2018-03-29T23:55:59+00:00 October 5th, 2017|Categories: Business Identity, Business Strategy|0 Comments

Over the last few years as advancements in technology approach breakneck speed and the ‘internet of things’ has started to influence pretty much every aspect of our lives, the broader trend in business has also been to focus on speed and efficiency. Entrepreneurs across the globe are running faster than ever before. They're frantically trying to build the next unicorn, mine data, growth hack, gamify, hustle ... And in the retail space specifically, the panic about overseas raiders borders on [...]

8 04, 2017

Outsourcing gone wild – how a Chugger chat got me thinking about corporate reputation

2018-03-29T23:56:38+00:00 April 8th, 2017|Categories: Business Strategy, Customer Experience, Effective Communications|0 Comments

A few weeks before Christmas I was approached by a ‘chugger’ (charity mugger) out the front of my local IGA supermarket. I wish I could lay claim to that term but it’s been widely used for several years now. He was a friendly young bloke determined to sell me a booklet of vouchers for which “all proceeds would benefit the Alannah & Madeline Foundation”. It’s a charity that I know a little bit about and I was in a festive [...]

7 03, 2017

Columbus discovers social media, says Twitter tastes like chicken!

2017-03-24T04:31:41+00:00 March 7th, 2017|Categories: Business Strategy|0 Comments

I have an admission to make. And for someone who plies their trade in marketing and communications, it could be considered a biggie … I’ve never sent a tweet, I don’t have a Twitter account and the last time I logged onto their website was 2009 around the time Ashton Kutcher was trying to beat CNN to be the first user with million followers – bizarre at the time and no less now that I discovered a PR company has [...]

30 01, 2017

Measure twice, cut once … asking the right questions can save a lot of drama

2017-03-24T04:26:51+00:00 January 30th, 2017|Categories: Business Strategy|0 Comments

In March 2001 when Amazon was still a pup and people were still buying books the old-fashioned way, I joined Angus & Robertson as National Marketing Manager. It was Australia’s oldest bookseller – a brand that was almost 120 years old which returned a healthy annual profit to its owners and boasted an extremely loyal customer base. I had my first job interview in the newly opened in-store café at the Westfield Burwood store. The MD was extremely excited about the [...]