6 12, 2017

Hey IKEA, use this for coaching, verification & training purposes

2018-03-29T23:55:22+00:00 December 6th, 2017|Categories: Customer Experience, Effective Communications|0 Comments

Business is good and I’ve just moved into new premises (thanks, they’re great, you should come and visit when you are next in the Hunter) which meant sourcing a fair whack of new furniture. IKEA seemed a good option. It’s practical and affordable and I’ve always liked the Scandi look so one Sunday in late October my wife and I traversed the IKEA Rhodes store in Sydney for over five hours building a list. The instore experience was adequate. Staff were [...]

1 11, 2017

Fake it until you make it? Why phoney profiles are bad karma and bad business.

2017-11-01T21:44:11+00:00 November 1st, 2017|Categories: Business Strategy, Effective Communications, Social Media|Tags: , |0 Comments

I love an election. I’ve always enjoyed the thrust and parry of politics and, as someone who advises others about effective marketing and communication, I think there’s a lot to be learnt from well-run election campaigns which are all about creating impact and achieving cut-through. There is a simple joy to be found in a sharp campaign slogan, a well styled candidate photograph or a well-designed election banner. The most exciting aspect the recent local government elections in our neck of [...]

8 04, 2017

Outsourcing gone wild – how a Chugger chat got me thinking about corporate reputation

2018-03-29T23:56:38+00:00 April 8th, 2017|Categories: Business Strategy, Customer Experience, Effective Communications|0 Comments

A few weeks before Christmas I was approached by a ‘chugger’ (charity mugger) out the front of my local IGA supermarket. I wish I could lay claim to that term but it’s been widely used for several years now. He was a friendly young bloke determined to sell me a booklet of vouchers for which “all proceeds would benefit the Alannah & Madeline Foundation”. It’s a charity that I know a little bit about and I was in a festive [...]

11 11, 2016

Trump win proves bold marketing can turn a frog (toad) into a prince (POTUS)

2017-03-24T04:22:12+00:00 November 11th, 2016|Categories: Effective Communications|0 Comments

While the champagne socialists of the western world all threw their hands in the air on Wednesday (and not in a “get your hands in the air like you just don’t care” with a disco whistle added in for good measure kinda way) I was trying to work out how many pundits got it so wrong and how Trump’s people made him the leader of the free world. From a marketing and communications perspective there’s actually a lot to be [...]